British American Tobacco launches e-cigarette subscription service

British American Tobacco (BAT) has launched a personalized subscription service for its Vuse and Vype e-cigarette brands, the Tobacco Newsletter reports. Vapers can opt for a monthly subscription and choose from a variety of subscription plans for "value, convenience and personalization".

In the UK, BAT has launched two monthly subscription services, focusing on the award-winning Vype ePen3 and Vype ePod.

Each subscription plan gives away a Vype ePen3 or Vype ePod every three months, saving 25% on the three-month plan and 33% on the six-month plan, and there’s no delivery fee for either. Each plan requires a minimum subscription of six packages per month.

In the US, BAT continues to offer subscriptions to its popular Vuse Alto pod with 10% off and free shipping.